Forget .Com, Here’s .Coke

CentralNic’s CEO, Ben Crawford was recently interviewed about ICANN’s approval of new top level domain names.  Parts of the story and a link to the full text are shown below…

NEW YORK (CNNMoney) — The trusty old Internet addresses we know and love — the .coms, .nets, .orgs — are about to get some new competition.

Global Internet regulators met Monday in Singapore to finalize rules for a major expansion of “generic top-level domains,” that will clear the way for new offerings like .law, .coke or .nyc. Sites with those endings are expected to start rolling out late next year.

Way back in 2000, the organization decided to expand the domain-name system. Since then, it has gradually rolled out a handful of new domains, including the controversial .xxx domain that got the green light in March.
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Early Monday ICANN approved a plan that will open the floodgates and accept hundreds of applications for new domains. Potential competition is keeping most organizations from disclosing their plans, but a few have gone public with their interest: .nyc, .paris, Unicef, Deloitte, Hitachi and Canon.

“The way things are now, technically anyone can buy a dot-com domain to imply a relationship with a brand,” says Ben Crawford, CEO of dotBrand Solutions, a recently launched consulting and services company…

Read the story… | Source: CNN | Date posted: 6/20/2011

(Note: Although I think it would be a great idea for them to do so, I’m not aware of Coke applying for a new TLD. The CNN interviewer just used that as the title of his article.)

About Joe Alagna

Joe Alagna is the Vice President of Channel Development at the leading international domain name registrar, 101domain.com. Having been involved in the domain name industry and ICANN for over 15 years, he is an expert in all aspects of the domain business, including domain name investing, new gTLDs, registrars, and registries. Before the domain name business, he negotiated national accounts contracts for AT&T Wireless. Joe can be reached by phone at +1 (909) 606-9175 or via email using the contact form on this site.
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