How Brands Can Use New TLDs to Stop Cyber Squatting!

A process whereby companies can get their own Top Level Domains was approved on June 20, 2011. Within two years, the Internet will have a very different personality because of this.

I’ve been thinking about the value that new top level domains will bring to corporate customers for several years and have written a white paper…

How Brands Can Use New TLDs to Stop Cyber Squatting

It’s a little controversial. It’s about new Top level domains. But it will clearly demonstrate why any significant brand should apply for their own TLD.

I know that sounds a bit like hype but I can’t be honest and say it in any other way. Brands who spend any considerable amount of money on advertising ($100k per month or more) need to read this white paper.

  • It will show you how brands are empowering cyber squatters and how they can use a new top level domain to stop that practice.
  • It will also show you a hidden, but very real cost that is born by brands that continue to use .com as their primary web address.
  • It will show you how brands have unintentionally turned over at least 3 billion dollars to help cyber squatters.

If you want a copy, contact me and I’ll send you one.

By the way, according to the timeline, there is a four month preparation period beginning now and then there will be a three month application window. Late or incomplete applications will be refused so there is no time to waste.

About Joe Alagna

Joe Alagna is the Vice President of Channel Development at the leading international domain name registrar, 101domain.com. Having been involved in the domain name industry and ICANN for over 15 years, he is an expert in all aspects of the domain business, including domain name investing, new gTLDs, registrars, and registries. Before the domain name business, he negotiated national accounts contracts for AT&T Wireless. Joe can be reached by phone at +1 (909) 606-9175 or via email using the contact form on this site.
This entry was posted in New Top Level Domains and tagged . Bookmark the permalink.