Monthly Archives: October 2011

Big Brands Should Embrace New TLDs & Stop Giving Away Money

Advertisers have given Verisign a free gift worth billions of dollars over the past 10 years. Sports Stadiums provide a great analogy… What do office supplies have to do with basketball? What does oil have to do with football? Yet, … Continue reading

Posted in ccTLDs, Domain Names, New Top Level Domains, Plain Interesting, Trademarks, Uncategorized | Comments Off on Big Brands Should Embrace New TLDs & Stop Giving Away Money

The ANA Has The Wrong Read on New TLDs

I’ve been watching the dialogue at the ANA and other large advertising associations with dismay. With all due respect, the ANA is reminding me of journalism professionals who don’t want to let go of their past to embrace the online … Continue reading

Posted in ICANN, New Top Level Domains | Comments Off on The ANA Has The Wrong Read on New TLDs