AI and AI Agents are the newest trends in marketing and technology. Some examples follow: According to Afternic, the word agent recently entered the top twenty most important keyword list. AO (Agent Optimization) is the new SEO (Search Engine Optimization). Students and workers in business and government are using ChatGPT to innovate, create, and improve their plans and their writing.
But what do agents do for your entrepreneurial independence? How are they affecting the worlds of education, business, and government? Closer to home, how will these trends affect you as you go about your business and your world? Does AI matter to domain names? Will AI replace domain names?
Agents Can Reduce Your Independence
I’ve been concerned for some time about how young people are becoming dependent on ChatGPT to write answers, papers, and more. We risk becoming part of “the Borg” (for you Star Trek fans). Don’t get me wrong, I use ChatGPT, but I’m leaning more toward using it simply to correct grammar and punctuation. I don’t like the idea of OpenAI using my writing to train. Where does that end up? I don’t really know, and I’m not sure it’s in my best interest. I’d rather pay for a Grammarly subscription and hope that it’s mine only (I could be wrong).
Will AI Replace Domain Names?
I don’t think so. And the reason is that we love our independence. Over the years, we’ve been told that QR Codes, Apps, and Social Networks will replace domain names. Indeed, all of these things have affected domain names. But none of them will replace domain names, and neither will AI and Intelligent Agents. Domain names have become the digital equivalent of our home or business addresses.
Do you still have an address for your home or office? How do people find you if they want to visit you physically? You give them your address. An address is even needed to enter into your GPS. Addresses matter. And so do domain names. They are the single best tool to identify you, who you are (online), and what you do.
Maintaining Your Free Agency
Whenever we abdicate our free agency as individuals, non-profits, businesses, and government agencies to an AI, an app, a social network, or an AI agent, we lose. We give that entity the power to choose for us. Any thinking person can see that this is a mistake. We don’t want others to have that power. Domain names remain the best way for us to control our message, to control our destiny.
Identifying Fraud Online
The use of DNS and domain names is At the very heart of the entire online security industry! Experts in the field of domain names started many if not most, sizeable online security firms. Education for lay people on how to detect fraud, phishing, and pharming in email almost always relies on teaching them how to dig into an email header and see where that email began and where it ended. It all goes back to understanding domain names and the Domain Name System (DNS).
So, let’s not be afraid of AI and Agents. They won’t make domain names irrelevant.
The source for keyword research is Afternic, a division of Godaddy.
