Although I left the domain name industry last year, an opportunity came along that I couldn’t refuse. I was contacted by some old friends, now affiliated with Intis Telecom, a 40 million-dollar, UK-based telecom and short messaging service. The company bought the domain name “it.com” last year for 3.8 million dollars and dedicated it to expanding the Internet namespace. Soon you will be able to buy domains like InsureTech.it.com or WhatEverYouWish.it.com.
At Intis Telecom, we are now in the process of reaching out to domain name registrars worldwide and helping them set up to sell it.com domains. Below are links to the various documents needed to get set up. I put them here for convenience, but the main website for it.com is https://get.it.com.
it.com Registrar Documentation
1. Marketing and Sales Copy Suggestions.pdf
2. Registry-Registrar Agreement v4.pdf
– 2a. To sign the it.com RRA please click here.
3. Launch Schedule 2023.pdf
4. Prices and Pricing Policies v2.pdf
5. Premium Domains and Prices.xlsx
6. Reserved Names List.xlsx
7. Reserved Names and Naming Rules Policy.pdf
8. Domain Name Lifecycle.png
10. Dispute Resolution Policy.pdf
12. Terms of Service and Abuse Policy v5.pdf
13. Integration EPP eng v3.pdf
14. Integration WHMCS eng.pdf
In a sense, expanding the namespace online has been a large part of my life’s work. From 2001 until mid-2012, I worked for another British company called CentralNic. This is exactly the kind of thing we did there. In those days, much like today, everyone wanted a great .com domain name, but it always felt like the good ones were already taken. CentralNic was the registrant of domain names like us.com, uk.com, and eu.com. We expanded the namespace, and you can often find billboards worldwide that advertise their domain names using CentralNic’s tlds (third-level-domains).
From 2007 until 2012, as part of CentralNic, I played a small role in helping to bring new Top Level Domain Names to the world (another way of expanding the namespace online!). I helped companies to apply for .xyz, .love, .blog, .club, .law, and many more. CentralNic helped about sixty new Top Level Domains (TLDs)come into the world. The process took much longer than expected. From 2012, when the application period ended, until 2021, over 600 new Top Level Domain Names came into being.
So, consumers do have a lot of choices today. But I still believe that third-level domains like it.com are one of the best ways to expand the namespace. Even after 20 years of being in the domain name business, I could hardly remember all of the new TLDs that were introduced. In fact, during my time at 101domain, a retail domain name registrar, we built a game and a contest based on whether a domain name ending was real or not. It was a lot of fun. New TLDs and consumer choice are great things, but none of the new TLDs have reached the success rate of the .com ending.
The .com ending remains the most successful and recognized TLD in the world. And subdomains (third-level domains) align with how the Internet was always meant to work.
Reasons Why Third-Level Domain Names (tlds) Should be Promoted
Third-Level domains have been part of the Internet since its inception. They are in line with the original intent of the hierarchical structure of the DNS and the Internet pioneer’s idea of how domains would work. They are compatible with apps worldwide and have no problems regarding
(UA). They work with email clients and apps worldwide with little or no modification.
Third Level Domains are Universally Accepted Consumers face no problems using Third-Level-Domain. Jon Postel is one of the Internet’s fathers, especially regarding the DNS system. In his October 1984 introduction of RFC 920, called “The Purpose of Domains, he wrote that the DNS should work as follows:
“The domain system is a tree-structured global name space that has a few top level domains. The top level domains are subdivided into second level domains. The second level domains may be subdivided into third level domains, and so on.”
The above quote describes precisely what we allow you to offer in the it.com domain name! We expand the namespace on the Internet exactly how it was meant to be developed.
We estimate that at least thirty-million domain names worldwide host their websites on domains like it.com (third-level domains). Moreover, these domains are compatible with ALL email servers and applications (many new TLDs still are not).