Making Butterfield FireWise®

I have an insurance agency. We insure cars, homes, businesses, and lives. Over the past few months, I’ve heard more and more people bringing up the fact that their insurance is being raised. I’ve also met several potential client / applicants who have been denied or refused insurance due to “potential fire hazard”.

The interesting thing is that many of these applicants have homes that don’t seem like a fire hazard at all to me. But I’ve come to learn that part of these fire hazard decisions are based on the existing risk that some of these insurance companies already have in a particular area or region. It’s a way for them to limit risk by spreading it out. After all that’s what makes insurance work, shared risk.

Well guess what, I just got my homeowners insurance bill and it went up too. I decided to look into it a little more. What I discovered is interesting and might be of interest to people in the community. It’s called creating a Firewise USA Community. And living in one has the potential to save us a few dollars on our insurance bills (I don’t know if it’s significant but I see no reason not to do this regardless).

I’m going to start it. If you are interested in serving on the board that we’ll need to create, please contact me. My plan is to do it in Butterfield and to invite other parts of Chino Hills to do it for their communities as well. A Firewise USA Community can consist of no more than 2500 homes. I’ve counted about 1800 in ours.

Our web page will be here. Eventually I am going to move the page to my upcoming website.

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I’ve Opened Up an Insurance Agency!

I’ve opened up an insurance agency – CauseWell Insurance Services ( I now offer homeowners, condo, and auto insurance as well as umbrella, RV, motorcycle, classic car, and life insurance. After twenty years of traveling around the world talking to people in the domain name & tech industry, I’ve decided to work and spend time in my own community of Chino Hills and the Inland Empire.

The name CauseWell comes from a tag-line I’ve contemplated for some while, “Our cause is your financial wellness”. Insurance is a necessary part of financial wellness and I believe that the way I’ve set this up, I will be able to save people money AND help them choose the best insurance products for their needs.

Happy Independence Day

Thanks to some help and advice from my brothers (Both have long-time successful careers in the financial services industry), I will be an independent agent and will have the ability to work with many national insurance carriers, including Kemper, Ecompass (an Allstate company), Stillwater, Safeco (A Liberty Mutual Company), Foremost Insurance Group, Bristol West (owned by Farmers) and Berkshire Hathaway (Guard). These are great insurance companies and will allow me to offer the widest choice of value and pricing. More are coming.

If you are finding it difficult to get insured by a carrier within the state for any reason, I may be able to help you find a reputable carrier from out of state through our “Excess or Express Markets” program. These are great carriers from out of the state who can be used if you’ve exhausted your resources seeking insurance from state-admitted carriers.

So, I’m celebrating our nations’ Independence Day weekend with my own declaration of independence. By becoming an Independent Insurance Broker, I will not feel compelled to write business with one carrier over another because of sales requirements. I’ll be free to help you choose the best options for your situation.

Look for more announcements in the coming weeks and months. I look forward to helping you make the best choices for your insurance needs. Please contact me if you have any questions or just to say hi.

CauseWell Insurance Services Logo

P.S. To all of my friends in the domain name industry, I plan to stay in touch. Thank you for all the great friendships and good times.

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A New Season Begins

I like to think of life as a series of seasons. Like television shows, every year brings a new chance to reinvent yourself. After almost eight years with 101domain / Afilias, I am moving on to a new season in my career (still to be defined). So far, I’ve been fortunate to have worked with great companies like AT&T Wireless, CentralNic, 101domain, and Afilias.

I haven’t decided what to do next but if you see this and are looking for someone with a proven record in helping technology companies to grow, I would love to talk to you.

Joe Alagna
M: +1 951-313-7200
O: +1 909-606-9175
E: [email protected]

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NamesCon 2020!

NamesCon has been a great virtual event. I’ve really enjoyed catching up with so many good friends and colleagues.

NamesCon Online 2021 is bringing the world of domain names together once again, and I’m excited to be speaking! Join me Jan 27-29: let’s move the domain industry forward together.

Register #NamesConOnline

Twitter – @namescon (

Instagram – @namescon (

Facebook – NamesCon (

LinkedIn – NamesCon (

I’ve attended NamesCon ever since it began and look forward to it every year. I’m part of the panel discussing how domains are essential to Brand Based Marketing on Thursday.

Thursday, January 28th from 23:00 – 23:30 UTC

Thu 3:00 pmThu 4:00 pmThu 5:00 pmThu 6:00 pm
In your time zone

Domains: Essential to Brand-based Marketing

Building a recognized and trusted brand is more important than ever. Your domain name is more than a web address; it can be a strategic and integral part of your brand and brand marketing. Find out from domain marketing experts what you’re communicating through your domain and how to leverage the right domain(s) to amplify your brand’s messaging. This will be an essential session for marketers, brand managers, and anyone who wants to understand the power of domains in marketing. 

It’s all virtual. I hope you can come!

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