People Trust Word of Mouth More Than Anything

I recently had need for a new laptop so I did what many people do, began to shop, read reviews and talk to my friends. I knew I wanted a Windows laptop because I didn’t feel like having to learn any new programs (like for an Apple) and I didn’t want to buy new software. As I went through the reviews, I became suspicious. It seems that most review sites are for profit nowadays (affiliate links). Going to the stores and looking didn’t give me much satisfaction either. The laptops all seem the same.

After three or four visits to various stores I realized that I was no closer to being sure of what I wanted than when I began. Then it hit me… My sons, both of them, have been hounding me for several years to buy an Apple. I’ve resisted because of the reasons stated above. But this was an epiphany. They love me. They don’t want me to waste my money. Why wasn’t I listening to them. I immediately went to the Apple section and ordered an Apple MacBook Pro. It was not a mistake.

After that experience, I ran across this article and it got me thinking about how valuable Word of Mouth (WOM) marketing really is.

Report: 70% of Consumers Trust Brand Recommendations From Friends

Seventy percent of consumers trust brand recommendations from friends, but only 10% trust advertising, according to a new report from Forrester Research.

The study, based on responses from 58,000 respondents, also found that 46% of consumers trust consumer reviews and 9% trust text messages from brands. The findings come after at least one Facebook partner has affirmed that the social network’s Sponsored Stories — which are based on friend recommendations on behalf of a brand — are more effective than standard banner ads…

Read more… | Source: CMO.com | Date Posted: 3/22/2013

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Why Everyone Should Register A Domain Name

Dan Gillmor is director of the Knight centre for digital media entrepreneurship at Arizona State University’s Walter Cronkite school of journalism and mass communication. His most recent book is Mediactive (2010), also a blog of the same name, about how people can be empowered as new media users.   He recently blogged about why he feels that everyone should register a domain name.  I agree with him and this is a great article.  More teachers should adopt his philosophy…

We’ve all become avid social media users, but it’s smart to have a web identity that you – not corporations – control. My students get extra credit if they can show they’ve registered an internet domain name for themselves. In any future course I teach, this will no longer be optional; it will be a requirement. My students – and the rest of us – are partly who others say we are.

Again and again, we’ve all seen the risks of putting our proverbial eggs in these corporate baskets. Again and again, we’ve seen that “free” always comes at a price, whether it’s using the data we generate to make money, outright invasions of privacy, or the real possibility that the service might (and sometimes does) disappear at the whim of the owner. Google’s decision this month to shutter its Reader product, which helped countless…

Read more… | Source: The Guardian | Date Posted: 3/28/2013

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Taking Up Biking (Bicycling)

I just started a new job in Carlsbad, CA, about 70 miles from where I live. I’ve found out that a train will take me from nearby Corona to Oceanside and that the train station there is only 9 miles from my work. So I’ve decided to explore biking from that train station to my new office. I see a lot of potential benefits in doing this:

  1. for exercise
  2. to variety (I don’t think I’ll do this every day)
  3. to have a little time to read or work on the train (I can’t do that while driving)

The problem is that I haven’t ridden a bike since I was a teenager. I have run for much of my life. I do work out at the gym, not religiously, but I get there often enough to keep reasonably fit. Over the last five years, I’ve even taken to swimming a little after workouts and even though I’ve had no formal training, I think I do OK. But biking? I’ve never gotten into it at all. I’m not sure that I can ride 9 miles. I have no idea how long it will take me to ride 9 miles. I don’t know how I’ll feel after riding 9 miles. So, besides a little Internet research, I’m going to begin to talk to anyone I know who has some biking knowledge and I’m going to record my journey here.

Get Fitted

The first person I’ve spoken to about my interest is a new co-worker, Gabe, who I noticed came into the office recently on his bike. He rides in early in the morning and I think he commutes about 5 or 6 miles. I noticed that he has special shoes that attach to the pedals. Gabe told me that the most important thing to do is to get fitted so I know what size bike to buy. Makes sense.

My First Bike Shop Visit

I stopped at Free Wheeling, a bike shop in my town and inquired. They specialize in a line called Trek Bikes. They look pretty nice and they’re not expensive. I rode one for a bit and it felt OK. I learned that it’s a good idea to buy the padded pants. That’s one of the things that I’ve been concerned about. I don’t like how the seats cut off the blood supply to your crotch. I’m not planning on having any more kids but, well, you know. I just don’t like the idea of breaking those parts of me.

Body Geometry Seats

So if I get into this, I’m going to get those pants and I’ve decided that one of my top priorities will be to get a seat that doesn’t cut off my blood supply. The one that looks most appealing to me is the Body Geometry seats made by Specialized. They actually have a sort of fitting that depends on the width of your pelvic bones, etc. This all sounds like a great idea and worth the money to me. Here’s their site:
http://www.specialized.com/us/en/ftb/saddles

They make them for men and women and range from $30 to about $300 or $400 dollars. I saw a video at the Specialized.com site that showed the benefits and how they fit. It appears that Incycle on Mountain Avenue in Ontario carries this line. I’ll have to check if they do the seat fittings. I’m going to do it if it’s not completely unreasonable in cost.

Here’s one of those seats. I definitely like the look and design of this seat. I suppose I’ll have to try it to know for sure.

seat

Taking A Ride

I’ve decided that before I spend any money on this, I have to borrow a bike and see how far I can go. I just don’t want to spend thousands on a bike and equipment before I even know what it feels like to ride 5 or 10 miles. If it’s going to completely exhaust me before work than it’s not going to be very practical. So I reached out to a few friends and one of my old friends, Fred, has a modest 2 speed road bike that’s relatively new that he said I could borrow. I picked it up last night and after all my Sunday chores I took it out for a ride on Butterfield Ranch Road. I rode from my house to Picasso Avenue which turned out to be a total of 6 miles. The grade was reasonably hard. There were inclines and declines. When I got back I was tired. My legs were tired. But I wasn’t completely beat and I now know that with a little conditioning, I can do this. The ride took me 30 minutes. So I estimate that if I get a real bike, and get into condition, I can do a 9 mile ride in about 45 minutes or less. I can do this. So I’m going to return Fred’s bike and start researching and shopping.

Getting Egged

By the way, one-third through this ride, a pickup truck with a few chicken kids in it stopped ahead of me and let me pass. Then after I passed them, they rode by and egged me. How about that for my first bike ride in 20 years? It looked like they really got a kick out of it. It didn’t stop me. I’m kind of glad it happened. It made me realize that you have to watch out for anything out there. I’m sure that at 7:00 AM, these types of kids won’t be out. But I am concerned about morning commuters who are texting while driving, etc.,. I’m not going to care how I look too much. I’m going to buy equipment that is very visible. I suppose this can make me more susceptible to another egging but the odds are in my favor against that happening again soon.  Besides, egging is less dangerous and might  even be less common than getting hit by a driver who is texting.

Calculating Your Own Fitting

What I’ve written so far is kind of the back story in my quest. I’m going to continue to write about this and publish the experience when I’m done. One thing I learned tonight is that I may not actually have to go be fitted for the whole thing. Ehow.com published a nice article that helps you measure for the size bike you want. I’m 5’10” and my inseam is about 31 inches, so it looks like I need a bike about 56-58 centimeters in size.

Here’s the chart and the article link:
bike-measureRiding Bikes As a Trial

A friend of mine from church also told me that there is a place in Anaheim off of Imperial Highway by the 91 that allows you to give them your license and ride bikes around their parking lot. He also told me that Incycle actually lets you rent bikes; really good ones. I’ll probably do that too. Good night.

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First New TLD Evaluations To Be Released This Friday

Fadi Chehade’s Report on New gTLD Milestones and Deadlines

Mr. Chehade is energized to get the show on the road. He states, “We are on track. We are on target with our deadlines, and the program is under firm control.”

He was much more emphatic and positive in this message. The great news is that this week they will be releasing the first batch of evaluations in the order of the prioritization draw! So this means that new IDN TLDs are in the first stages of moving forward. He even went so far as to say that they are on track to get all evaluations done by August. Wow!

Trademarks should begin moving forward to register their trademarks with the trademark clearinghouse on March 26th.

They are releasing comments on the “strawman” comments about protections for trademarks. Some protections will move forward; some won’t.

He called it a “massive expansion of the DNS”. He is encouraging the industry to continue working and to find agreement on how to manage the process. He feels that the registrar team has done remarkably in negotiating the registry / registrar agreements.

He also introduced the “R3”, a Registrants Rights and Responsibilities Document. This is a first. There is also an agreement on a compliance regime that ensures that there are steps built into the process of how ICANN manages registrar relationships and registrar compliance. He feels there is solid ground for expansion and growth of the DNS now.

He warned that registrars and ICANN must come together if we are to meet the deadlines. He is encouraging registrars to work together and find common ground with ICANN and other stakeholders.

He concluded saying that “the excitement of new gTLDs is global and upon us” and emphasized a bottom up approach.

This is very positive news for the industry.

Posted in Domain Name News, ICANN, New Top Level Domains, Registrars, Registries, Trademarks | Comments Off on First New TLD Evaluations To Be Released This Friday