ICANN has released a video with more information on the new TLDs including application dates. Any company who cares about their brand needs to see this.
What will the next big .thing be? We can help you to understand this.
The dates to apply are now official: January 12, 2012 through April 12, 2012. This is going to go by really fast.
There is a lot to do.
A process whereby companies can get their own Top Level Domains was approved on June 20, 2011. Within two years, the Internet will have a very different personality because of this.
I’ve been thinking about the value that new top level domains will bring to corporate customers for several years and have written a white paper…
How Brands Can Use New TLDs to Stop Cyber Squatting
It’s a little controversial. It’s about new Top level domains. But it will clearly demonstrate why any significant brand should apply for their own TLD.
I know that sounds a bit like hype but I can’t be honest and say it in any other way. Brands who spend any considerable amount of money on advertising ($100k per month or more) need to read this white paper.
If you want a copy, contact me and I’ll send you one.
By the way, according to the timeline, there is a four month preparation period beginning now and then there will be a three month application window. Late or incomplete applications will be refused so there is no time to waste.
Sunrise is now open for Germany’s new domain!
Global Trademark Owners and German companies are exclusively invited to secure their eligible .COM.DE domain names, and to benefit from the extraordinary global and local online presence that this brand new domain will provide.
We’re really excited about this new domain offer. Germans have made .DE the second largest Top Level Domain in the world (next to .COM). With that many .DE domains registered, and with .DE being as popular as it is, there is surely a pent up demand for a great alternative like .COM.DE.
You can get more information about the .COM.DE sunrise period here or visit the .COM.DE website.
CentralNic’s CEO, Ben Crawford was recently interviewed about ICANN’s approval of new top level domain names. Parts of the story and a link to the full text are shown below…
NEW YORK (CNNMoney) — The trusty old Internet addresses we know and love — the .coms, .nets, .orgs — are about to get some new competition.
Global Internet regulators met Monday in Singapore to finalize rules for a major expansion of “generic top-level domains,” that will clear the way for new offerings like .law, .coke or .nyc. Sites with those endings are expected to start rolling out late next year.
Way back in 2000, the organization decided to expand the domain-name system. Since then, it has gradually rolled out a handful of new domains, including the controversial .xxx domain that got the green light in March.
6 milestones in Web history
Early Monday ICANN approved a plan that will open the floodgates and accept hundreds of applications for new domains. Potential competition is keeping most organizations from disclosing their plans, but a few have gone public with their interest: .nyc, .paris, Unicef, Deloitte, Hitachi and Canon.
“The way things are now, technically anyone can buy a dot-com domain to imply a relationship with a brand,” says Ben Crawford, CEO of dotBrand Solutions, a recently launched consulting and services company…
Read the story… | Source: CNN | Date posted: 6/20/2011
(Note: Although I think it would be a great idea for them to do so, I’m not aware of Coke applying for a new TLD. The CNN interviewer just used that as the title of his article.)
