A process whereby companies can get their own Top Level Domains was approved on June 20, 2011. Within two years, the Internet will have a very different personality because of this.
I’ve been thinking about the value that new top level domains will bring to corporate customers for several years and have written a white paper…
How Brands Can Use New TLDs to Stop Cyber Squatting
It’s a little controversial. It’s about new Top level domains. But it will clearly demonstrate why any significant brand should apply for their own TLD.
I know that sounds a bit like hype but I can’t be honest and say it in any other way. Brands who spend any considerable amount of money on advertising ($100k per month or more) need to read this white paper.
- It will show you how brands are empowering cyber squatters and how they can use a new top level domain to stop that practice.
- It will also show you a hidden, but very real cost that is born by brands that continue to use .com as their primary web address.
- It will show you how brands have unintentionally turned over at least 3 billion dollars to help cyber squatters.
If you want a copy, contact me and I’ll send you one.
By the way, according to the timeline, there is a four month preparation period beginning now and then there will be a three month application window. Late or incomplete applications will be refused so there is no time to waste.
