Our (it.com)’s Commitment to Success.
One domain registrar asked how we think the it.com domain name will do in the Italian market, given that we offer a third-level domain. I ran out of room to answer the question on Linkedin, so am posting my more complete answer here:
We are engaged with several Italian online providers to answer your question more precisely. However, we expect global demand from the IT sector to be the more significant portion of registrations. Our research shows that there are over 55 million IT professionals around the world. They start businesses, they’re paid well, and they register a lot of domain names. It also shows that IT translates into “Information Technology” or similar in no less than forty-five languages.
We are certainly doing everything we can to ensure the success of it.com. The idea is to build demand for our registrars through solid marketing and global exposure.
We have an excellent company behind the domain and have budgeted more than ten times the capital a typical new gTLD registry spends for launches and ongoing marketing.
Here are a few specific examples:
We’re planning an INTA ad campaign starting next year. We’ve joined the ICA and i2c (the Domain Name Association) to ensure we are known in the industry. We’ve sponsored and will support NamesCon and ICANN at their meetings.
We’re also working on the IT and technology trade show circuits.
We’re actively building distribution for this tld (third-level domain) and have received commitments from many registrars worldwide.
By the start of our Sunrise Period (Jan 1 – Jan 28), we’ll have an online directory of our accredited registrars, including:
- CSC Global,
- and, we’re hoping, LexSynergy?
Please feel free to write to me if you have any questions or suggestions. Our Sunrise program is all in place now for IP-focused registrars.
Joe (at) it.com