Billions Spent on Advertising Helps Cybersquatters

Posted on July 8, 2011 by Joe Alagna

I’m really excited to see an official charting of the dollars spent in the United States on advertising and broken up by media.

U.S. Advertising Spend

This report by Barclays Capital and put out by the Silicon Valley Insider collaborates my white paper on how brands can use new TLDs to stop cybersquatting. I’ve believed for a long time that brands have unintentionally empowered their bitter enemies, the cyber-squatters, for years by advertising their .com domains.

When they stop this practice and begin advertising their own TLDs, they will make it more difficult for cyber-squatters to dilute their brands. If you’d like a copy of my white paper on how brands can stop cyber-squatting with new TLDs, contact me.

P.S. To my many & dear domainer friends:  Cyber-squatters are those who buy domains that emulate brands or who buy close brand typos, not those who buy & develop generic domain names.  I believe that buying generic, type-in style domain names is a great business practice and that those who’ve done this for years are intelligent visionaries, not cyber-squatters.

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ICANN Releases New TLDs Video (with Application Dates)

Posted on July 7, 2011 by Joe Alagna

ICANN has released a video with more information on the new TLDs including application dates.  Any company who cares about their brand needs to see this.

 

What will the next big .thing be? We can help you to understand this. 

The dates to apply are now official: January 12, 2012 through April 12, 2012.  This is going to go by really fast.

There is a lot to do.

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How Brands Can Use New TLDs to Stop Cyber Squatting!

Posted on June 21, 2011 by Joe Alagna

A process whereby companies can get their own Top Level Domains was approved on June 20, 2011. Within two years, the Internet will have a very different personality because of this.

I’ve been thinking about the value that new top level domains will bring to corporate customers for several years and have written a white paper…

How Brands Can Use New TLDs to Stop Cyber Squatting

It’s a little controversial. It’s about new Top level domains. But it will clearly demonstrate why any significant brand should apply for their own TLD.

I know that sounds a bit like hype but I can’t be honest and say it in any other way. Brands who spend any considerable amount of money on advertising ($100k per month or more) need to read this white paper.

  • It will show you how brands are empowering cyber squatters and how they can use a new top level domain to stop that practice.
  • It will also show you a hidden, but very real cost that is born by brands that continue to use .com as their primary web address.
  • It will show you how brands have unintentionally turned over at least 3 billion dollars to help cyber squatters.

If you want a copy, contact me and I’ll send you one.

By the way, according to the timeline, there is a four month preparation period beginning now and then there will be a three month application window. Late or incomplete applications will be refused so there is no time to waste.

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.COM.DE Is In Sunrise

Posted on June 20, 2011 by Joe Alagna

Sunrise is now open for Germany’s new domain!

.com.de domain for Germany

Global Trademark Owners and German companies are exclusively invited to secure their eligible .COM.DE domain names, and to benefit from the extraordinary global and local online presence that this brand new domain will provide.

We’re really excited about this new domain offer. Germans have made .DE the second largest Top Level Domain in the world (next to .COM). With that many .DE domains registered, and with .DE being as popular as it is, there is surely a pent up demand for a great alternative like .COM.DE.

You can get more information about the .COM.DE sunrise period here or visit the .COM.DE website.

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